Thursday, 11 December 2014

Lecture: What is research? Part 1

Context is Everything

an incomplete manifesto for growth - Bruce Mau

Allow events to change you. You have to be willing to grow. Growth is different from something that happens to you. You produce it. You live it. The prerequisites for growth: the openness to experience events and the willingness to be changed by them.


Forget about good. Good is a known quantity. Good is what we all agree on. Growth is not necessarily good. Growth is an exploration of unlit recesses that may or may not yield to our research. As long as you stick to good you’ll never have real growth.

Process is more important than outcome. When the outcome drives the process we will only ever go to where we’ve already been. If process drives outcome we may not know where we’re going, but we will know we want to be there.

Love your experiments (as you would an ugly child). Joy is the engine of growth. Exploit the liberty in casting your work as beautiful experiments, iterations, attempts, trials, and errors. Take the long view and allow yourself the fun of failure every day.
Steven Johnson - where good ideas come from



approaches to the generation and investigation of ideas


stimulated approach
this is a conscious or subconscious search for inspiration from an external repertoire in the surroundings, media, in discussion, libraries etc. The main concern here is the development of analogies and associative approaches, which are then further developed into individual solutions.

systematic approach

this is based on the systematic collection and modification of components,  characteristics  and means of expression: such as by structuring and restructuring, enlarging and reducing, combining and extracting, replacing, adding, mirroring or reproducing

intuitive approach

this is the development of thought process, which is primarily based on internalised perceptions and knowledge, that is to say an internal repertoire. This type of thought process may occur spontaneously, without being evoked specially. This is actually a systematic process that takes place subconsciously.


Types of Research

primary research
research that is developed and collected 

secondary research

published or recorded data that has already been collected

quantitative research

deals with facts and figures. data that can be converted into numbers

qualitative research

explores and tries to understand people's beliefs, experiences, attitudes, behaviour and interactions (in-depth interviews/focus groups/documentary analysis etc)

What is information? 

Information is the result of processing, manipulation and organising data in a way that adds to the knowledge of the person receiving.  Data that has been processed to add or create meaning and hopefully knowledge for the person who receives it . Information should be sufficient competent, relevant, and useful.
Any communication or representation of knowledge such as facts, data, or opinions in any medium or form, including textual, numerical graphic cartographic narrative or audio visual forms 






Thursday, 4 December 2014

Essay Planning



Discussion points: 

> Evolution of Vogue 
>Visual Language (type and image) 
>Colour Schemes 
>Advertisements (influential in formulating, maintaining and altering how readers understand construction of socially acceptable gender forms) 
>Body-Size (Social pressure/thin body is admired as it is considered socially attractive) 
> Glossy Mags - (Feminine Power/sell escapism/language of liberation) 
>Psychological Factors that influence consumer buying behaviour: Motivation & Need, Learning & Conditioning, Perception, Attention, Distortion and Retention. Maslow's Hierarchy of Needs ∆ 
> Consumer Culture Theory




Lecture 10: Censorship and Truth

Censorship

The practice or policy of censoring films, letters, or publications. 


Ansel Adams, aspens. 



He manipulates his photographs in the dark room , to render a different interpretation (different season etc)



Stalin with, and without, Nikolai Yezhov (another example with Trotsky didn't suit his political purpose so was removed from the photographs.



9/11 ironic/anti-capitalist 


Kate Winslet on cover of GQ Magazine, with legs elongated in photoshop.


Robert Capa, Death of a Loyalist Soldier, 1936 (invented persona//vue quote)


Simulacrum
noun
an image or representation of someone or something.
"a small-scale simulacrum of a skyscraper"
an unsatisfactory imitation or substitute.
"a bland simulacrum of American soul music"


Ken Jarecke, Iraqi soldier,1991. Too graphic for the front page of a newspaper

Morals 
Principles of knowing whats right or wrong.

Ethics
moral principles that govern a person's behaviour or the conducting of an activity.
the branch of knowledge that deals with moral principles.


Opium advertisement. Opium emplies drugs, sexual ecstasy. 




agnolo bronzino, venus, cupid,folly and time c 1545, oil on wood

balthus, the golden years, c 1945

therese dreaming, 1938 



lots of sexual connotations. because its a painting does it distance itself from a photograph?

andy earl, bow wow wow cover



The singer for Bow Wow Wow was only 15 years old when this album was released. Lwin’s covered-but-naked body on the album cover, prompted her mother to accuse band manager Malcolm Mclaren of exploiting a minor. Scotland Yard even investigated the case.
the miller test, 1973

3 questions to determine a given work should be labelled obscene.
obscenity law
to protect at whilst prohibting trash 
the dividing line between speech and non speech
the dividing line between prison and freedom

sally mann, candy cigarette, immediate family, 1989