Thursday, 5 December 2013

Final Crit: Frame Feedback

Today, we had our final crit feedback. We were asked to leave our final frame designs as well as three questions to get clear formative feedback. Questions asked: 

1.What do you think about the frames? 
2. What is successful/unsuccessful?
3. In your opinion, who is the target audience? 

Feedback:  
  • 1.  I think the frames work really well, the zigzag frames really works for the design, its quirky and fun. 2. Successful- The photos work well with glasses its very funny and in my opinion high end. 3. Young adults- Appeals to them with the glasses eg. 'Hipster Frame', its very relatable. Could see it being sold in Urban Outfitters. Clean and fresh design
  • 1. I really like how you make the frames different types of people, makes it relatable. 2. I don't think there is unsuccessful points in this NESSA. I really like the drama frame. I think its a good play on frames too. 3. There's a range of audiences because you've picked up different types of people. But probably young adults would look at these first. 
  • 1. I like the look and glasses frames in picture frames idea is a nice touch. 2. Successful: the look is good. Unsuccessful: Needs more? Align the type a little. 
  • 1. Like the different frames in each frame. 3.  Young target audience: 16-24
  • 1. Photos work well with glasses ! Certainly for young people due to the element of humour 2. 'The Nerd Frame' does remind me of John Lennon but I'm not sure you intended that? Could work really well in stores such as Urban Outfitters. Blur in the 'drama' frame works well because the glasses stand out! Try this on the others? 3. Target audience is for teenagers/young adults. 
  • 1. Looks like something I'd see in Urban Outfitters. 2. I'd like the idea of the blurred background, it seems to limit with the glasses theme well. I'd say it's all good, but it didn't surprise me or doesn't engage with the buyer much. 3. 15-25, Urban Outfitters clients 
  • 1. There good. Not sure about the glasses though. 20-40? 
My feedback was mainly positive and people liked the frames and said they fitted the brand of Urban Outfitters. However, I've highlighted some of the feedback which is critical and they have suggested how I could improve my frames. After looking at the frames, my type needs to be aligned, so this is something I can easily improve on! Also I will experiment putting more of a  blur on the other photographs. My last piece of feedback 'there good. Not sure about the glasses though.' was sort of unhelpful, what were they unsure on? 



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