An exploration into the effects of Graphic Design on femininity and fashion or Do fashion publications perpetuate traditional feminine ideals?
It was agreed that the second question was better, so I'll run with that.
Evolution of Vogue (most influential fashion magazine)
Advertisements within fashion magazines- influential in formulating, maintaining and altering how readers understand the construction of socially acceptable gender norms.
Cover models (they all look similar//glamorous)
Look at the Visual Language (Type and Image)
What I want to create:
essentially create a fashion publication
pick my favourite articles from Vogue
ethical design
Androgynous?
Improved way of viewing fashion
collage/scan in/recycled paper.
Gentlewoman
It was suggested that I look at a magazine called, 'Gentlewoman' that I've heard of before. Its a well designed magazine, similar to printed pages. I'm planning on buying a few back copies for primary research.
'The Gentlewoman celebrates modern women of style and purpose. Its fabulous biannual magazine offers a fresh and intelligent perspective on fashion that’s focused on personal style – the way women actually look, think and dress. Featuring ambitious journalism and photography of the highest quality, it showcases inspirational women through its distinctive combination of glamour, personality and warmth. These qualities are also at the heart of its website, thegentlewoman.com, a virtual place where real women, real events and real things are enjoyed.'
Pantone
Spring 2015: En Plein Air
This season, cooler and softer colour choices with subtle warm tones follow a minimalistic en plein air theme, taking a cue from nature.
This season there is a move toward the cooler and softer side of the colour spectrum. An eclectic, ethereal mix of understated brights, pale pastels and nature-like neutrals take centre stage as designers draw from daydreams of simpler times. Remembrances of retro delights, folkloric and floral art, and the magical worlds of tropical landscapes restore a sense of well-being as we head into warmer months.
“Many feel compelled to be connected around the clock because we are afraid we’ll miss something important. There is a growing movement to step out and create ‘quiet zones’ to disconnect from technology and unwind, giving ourselves time to stop and be still. Color choices follow the same minimalistic, ‘en plein air’ theme, taking a cue from nature rather than being reinvented or mechanically manipulated. Soft, cool hues blend with subtle warm tones to create a soothing escape from the everyday hustle and bustle.”
Leatrice Eiseman, Executive Director, Pantone Colour Institute®
I'm looking forward to eventually use this colour palette throughout my publication they are so natural and fresh and harmonious. They are not necessarily feminine or masculine as well.
Gender Advertisements, Goffman 1979
It was also suggested that I look at this book, Gender Advertisements, Goffman 1979. However it is slightly outdated so I am unsure how helpful it is but could give me some good contextual knowledge.
Gender advertisements give the viewers a glimpse into a world laden with socially defined and constructed gender relations, displays, and roles. These images are crafted to mimic real life and many mistake the concepts of fantasy and reality in regards to advertising. Erving would would call it “Commercial Realism,when advertisers try to present the advertising world in ways which it could be real. Goffman argues that advertisements do not look strange to us, when they should. Advertisements take something that exists already in the world and they change it, forming a distorted reflection. “They emphasise some things and de-emphasise others,” it is a hyper ritualisation of the world, and we recognise, and even relate with some of the images.
Shortlist and Stylist Comparison
Stylist is the title of a free weekly magazine for women that is published in the United Kingdom which launched on 7 October 2009. Stylist is owned by independent publishing company Shortlist Media Ltd, which also owns Shortlist, a free weekly magazine title for men. ShortList is a free weekly magazine published in the United Kingdom, which launched on 20 September 2007. The magazine has the biggest circulation of any men's lifestyle magazine in Britain
Overall, I found the crit really helpful narrowing down what I want to research. I think I will need another tutorial with Richard to help with choosing some books for contextual reference.
Do fashion publications perpetuate traditional feminine ideals?
This season there is a move toward the cooler and softer side of the colour spectrum. An eclectic, ethereal mix of understated brights, pale pastels and nature-like neutrals take centre stage as designers draw from daydreams of simpler times. Remembrances of retro delights, folkloric and floral art, and the magical worlds of tropical landscapes restore a sense of well-being as we head into warmer months.
“Many feel compelled to be connected around the clock because we are afraid we’ll miss something important. There is a growing movement to step out and create ‘quiet zones’ to disconnect from technology and unwind, giving ourselves time to stop and be still. Color choices follow the same minimalistic, ‘en plein air’ theme, taking a cue from nature rather than being reinvented or mechanically manipulated. Soft, cool hues blend with subtle warm tones to create a soothing escape from the everyday hustle and bustle.”
Leatrice Eiseman, Executive Director, Pantone Colour Institute®
I'm looking forward to eventually use this colour palette throughout my publication they are so natural and fresh and harmonious. They are not necessarily feminine or masculine as well.
Gender Advertisements, Goffman 1979
It was also suggested that I look at this book, Gender Advertisements, Goffman 1979. However it is slightly outdated so I am unsure how helpful it is but could give me some good contextual knowledge.
Gender advertisements give the viewers a glimpse into a world laden with socially defined and constructed gender relations, displays, and roles. These images are crafted to mimic real life and many mistake the concepts of fantasy and reality in regards to advertising. Erving would would call it “Commercial Realism,when advertisers try to present the advertising world in ways which it could be real. Goffman argues that advertisements do not look strange to us, when they should. Advertisements take something that exists already in the world and they change it, forming a distorted reflection. “They emphasise some things and de-emphasise others,” it is a hyper ritualisation of the world, and we recognise, and even relate with some of the images.
Shortlist and Stylist Comparison
Stylist is the title of a free weekly magazine for women that is published in the United Kingdom which launched on 7 October 2009. Stylist is owned by independent publishing company Shortlist Media Ltd, which also owns Shortlist, a free weekly magazine title for men. ShortList is a free weekly magazine published in the United Kingdom, which launched on 20 September 2007. The magazine has the biggest circulation of any men's lifestyle magazine in Britain
Overall, I found the crit really helpful narrowing down what I want to research. I think I will need another tutorial with Richard to help with choosing some books for contextual reference.
Do fashion publications perpetuate traditional feminine ideals?
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