Thursday, 19 March 2015

OUGD501 Study Task 05

Write a blog entry for this task - discuss 3 things that you have learned, observed, noted about the dissertations that you looked at and how this will help when addressing your own written piece.



I didn't find any dissertations that jumped out at me. The whole experience of looking through the shelves at dissertations overwhelmed me slightly as I will be starting my research this summer into what I want to do! I was


Does the way female body is used in advertising affect the way society views women and young girls? 
Chapter 1 - Advertising Theory/Gaze Theory
Tone of Voice - used first person a lot, which is something I thought you just didn't use when writing an essay

Who are the Leading Drivers on the Road to Green consumerism? 
I chose to look at this one as I have interests in consumerism and global warming.
Chapter 1: Setting the Scene... global warming (climate change/greenhouse effect/sustainability and green consumerism have become part of everyday language).
The Green Consumer Guide

Psychology and ethics in advertising: An investigation into contemporary practice with specific regard to advertising aimed at children. This dissertation explores on how psychology and ethics play a role in the advertising industry, especially in regard to advertisements aimed at children. Chapter one is on the effects

My thoughts: 
From looking at these dissertations and just how weighty they are! I really need to start thinking about my dissertation and what I would like to write it on, choosing a subject I am interested in whether that be, editorial, advertising, women etc. Over summer, I will start researching, planning and reading books once I know what my dissertation topic will be.

A lot the dissertations had good primary research using questionnaires, interviews and visiting schools.

Across the dissertations I read the introductions gave me a very clear outline of what the rest of the dissertation is going to be about, planned well with chapters and very thorough.

Across all the dissertations I flicked through I noticed they were all incredibly well referenced something I need to improve on, as I tend to leave referencing til last I can make clumsy mistakes or miss things.



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