Thursday, 14 May 2015

OUGD501: Coffee Table Book

I was struggling to think who am I designing this book for, what is the purpose and who is the intended target audience? I had a chat with my peers and they suggested that I label my book as a coffee table book.

Definition: 

"A coffee table book is a usually hard-covered book whose place is for display on a table intended for use in an area in which one would entertain guests and from which it can act to inspire conversation. Subject matter is predominantly non-fiction and pictorial or a photo-book. Pages consist mainly of photographs and illustrations, accompanied by captions and small blocks of text, as opposed to long prose. Since they are aimed at anyone who might pick the book up for a light read, the analysis inside is often more basic and with less jargon than other books on the subject. Because of this, the term "coffee table book" can be used pejoratively to indicate a superficial approach to the subject." 

This is perfect, and I feel it makes the project fully synthesised. The idea of my book (the evolution of the female body ideal) is to be picked up by both males and females and to provoke thought and conversation about the body ideal. It works well as my book is very image based with small blocks of text to make for easy reading .

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