Crit Feedback

Today's crit we laid our design sheets and the other half of the group left written feedback. We were asked to leave three questions to help people give formative directed feedback. My three questions were: 

1. What concept works well/not so well? 
2. What methods would you use to illustrate the concepts? 
3. Finally, any suggestions? 

Here  is some feedback I found most helpful.

• "I think the paperclip one is the stronger of the two. But is there a link between stationary and photo frames? Maybe if you make the branding like staples or WHSmith
• "I think arranging objects as paperclips within the frame is strongest. Although would be a stronger concept if the quantity related to the frame size EG. 7x5 = 35 paperclips" 
• "Concept of back to uni doesn't work. Why would you want to buy a photo frame when going back to uni" 
• "Try Hand-rendered type"
• "I think with the back to uni ideas it would work well if you had a supporting caption as 'take your memories with you" 
• "I'm not sure about the last concept 'back to uni' doesn't connect with new photos for me..." 
• "I think that the little illustrations work well and represent holidays successfully. As people usually frame special occasions this is appropriate"

I found today's crit really useful, with this style of crit I find I get a lot more formative feedback. From the feedback I received,  I need to re-think my branding if I am going to be looking at doing stationary, it will be better to look at WHSmith or staples. One comment that kept coming up was the link between stationary and frames, but I think this will be more obvious if the brand was WHSmith. Then there could also be a link between school photographs and school equipment? On my design sheets I didn't make it clear that I meant for students to take frames to their uni rooms to store memories... eg. 'taking memories with you'.