Great art, great concept, great execution.
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| Brain Ad: Mercedes Benz |
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| Brain Ad: Mercedes Benz |
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| Brain Ad: Mercedes Benz |
A fantastic series of illustrations from an advertising campaign by Mercedes Benz. Not strictly accurate going by modern science, but a great depiction of the concept, this is more or less pop-psychology. I think they have represented and tackled logic vs. visual very well. However, this to me could be an advert for anything, I don't really get the link with Mercedes. I think they wanted to convey that the left and right side of the brain would be thrilled with a new Mercedes but that message isn't clear.
This is inspiring to me as in my thumbnail sketches I have been drawing the two hemispheres of the brain, as a visual image for autism. However, unfortunately I don't have enough time to create 'brain art' as illustrative as this! Although I think using simple graphics to raise awareness of such a complex disorder as autism could be an interesting concept to go down.
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