Admittedly, I have really struggled with my given word cutlery. From a recent survey I did I found that less than 40% of people did not know the correct way of setting a table, especially on special occasions, such as christmas.
Communicate Brief:
To design a piece of work which solves the problem of people not knowing the correct way to lay a table. It will inform and educate, this will be solved in an engaging and interesting way and aimed on a specific audience.
The product will be aimed at young couples/new home buyers/ basically anyone buying home ware purchased from John Lewis. It will reintroduce/preserve table etiquette.
The final piece of work will be a folded A3 leaflet. It will have the correct formal way to lay a table, the do's and don'ts at a dinner table and a bit on wine folly. The leaflet will be placed in the buyers bag to look at when they are home.
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