OUGD401 visual response - initial ideas

Initial thoughts and ideas

a brief history of...

•  Perfume advertisements (chanel) 
• Obsession (why we have the need for more stuff) 
• Vogue magazine covers
• Chanel through the decades
• 60s fashion (mods)

My Essay Title 

‘Advertising doesn’t sell things: all advertising does is change the way people think or feel’ (Jeremy Bullmore) Evaluate this statement with reference to selected critical theories.' 

In particular I wrote about perfume advertisements (chanel, gucci, tom ford etc) and looked into how women are portrayed. Overall, I came to the conclusion that

I was not totally inclined to agree- I felt adverts attack our innermost desires, as John Berger states (ways of seeing) ‘it proposes to each of us that we transform ourselves, our lives by buying something more. This more, it proposes, will make us in some way richer-even though we will be poorer by having spent our money’, but I think majority of advertising attempts to do change our perceptions and alter our thought processes, I think it’s a personal choice. Simply put, I felt an advert will change the way you think or feel if you let it.

Chanel perfume advertisements

Quotes:

"A girl should be two things: classy and fabulous."

"What do I wear in bed? Why, Chanel No. 5, of course." Marilyn Monroe

Obsession

Barbara Kruger - I shop therefore I am 

Cogito ergo sum ( I think therefore I am) 

A brief history of 60/70s fashion (mods) 

For me I would find 'a brief history of 60s/70s fashion' would be most interesting to me. Also, I would have over easter to work on this and my parents/their friends grew up in late 60s/70s would be a great help, with providing knowledge and perhaps photographs.