I thought I would do some research into successful viral campaigns.
Tippex: Bear & Hunter (Part II)
Building upon a successful campaign in 2010, Tippex's sequel allowed you to type in a year and see the Hunter and the Bear appear in different time zones, it fun and interactive.
The Guardian: The Three Little Pigs
Giving a classic tale a modern twist, The Guardian's take on the story of the Three Little Pigs was ingenious and shows just how much modern media has changed.
Melbourne Metro: Dumb Ways To Die
As Air New Zealand earlier proved, safety videos don't need to be boring. Yet not only did Melbourne Metro make its video entertaining, it created a catchy song that will be stuck in your head for days.
NBA: Color
One for the basketball fans, the NBA got the game's five biggest stars to perform "Carol of the bells" using only basketballs, and they do a surprisingly good job of it.
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