Thursday, 20 February 2014

Example of Viral Communication

Example of Viral Communication 


A picture shared by Oscars host Ellen DeGeneres became the most retweeted photograph ever on Sunday night, racing past a record held by President Obama. It reached 779,295 retweets in approximately half an hour, and so beat a record previously held by the US president, when he tweeted an image titled "Four more years" at the point of his re-election in November 2012. Within an hour, the DeGeneres tweet had claimed over a million retweets. The Oscars host later said that Twitter had temporarily crashed because of her actions and added: "We really just made history. We're all winners tonight." Come the end of the ceremony, the figure stood at 2,070,132.


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