unsuccessful viral campaigns

unsuccessful viral campaigns 

A viral marketing campaign can prove to be one of the most successful strategies for increasing brand exposure and gaining a steady number of natural links from typically authoritative sources. However, it’s never as simple as releasing a company video or just dancing in public, and for every successful campaign, there’s a heap load that either didn’t gain attention or actually had a negative impact on the brand

This website shows a lot of unsuccessful viral campaigns, such as Microsoft failing to wow. 

http://www.lakestarmccann.com/blog/technology/the-top-10-viral-marketing-disasters-part-1-10-6/