Sitting down with my group (Me, Ashley, Beth, Mo and Ryan) we brainstormed some initial ideas of what we could do for this 'viral' brief. Our theme is to make people read more.
things we may need to consider:
our intentions
Making people read more books, websites etc.
Make people read lips.
Make people read facial expressions.
Dyslexia Awareness?
tone of voice
is to...
Inform
Interest
Shock
Comedic
Inspire
methods/deliverables of achieving our goal
Twitter
Facebook
Leaflets
Stickers
Bookmarks
Website
Video
Stall
Book Swap
Target Audience
Students (don't read much because of time and money)
People who already read
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